Amandine Alessandra is a graphic designer, photographer and researcher from Réunion Island, now based in Tiohtià:ke / Mooniyang / Montreal.
Since graduating with a Masters in Fine Arts & Aesthetics in Aix-en-Provence (France) and a Masters in Graphic Design from the London College of Communication (UK), she has developed both her photo-graphic and typographic practices in a commercial context as well as within academic research.
She has worked on social-media based award-winning campaigns for Havas Worldwide, developed large-scale typographic workshops for the Victoria & Albert Museum in London and various textile projects for DesignMarketo and Selfridges, created an organic typeface for ALSTOM and a performance-based campaign for the WWF in Germany to help raise awareness about Earth Hour.
A co-founder of Tower Block Books Ltd, a London-based independent publishing company, Amandine is the co-author of two children’s books. She also contributes to publications by Steven Heller, Gestalten, Rotovision, Mark Batty, Laurence King, as well as Slanted and Wired magazines.
While running her photographic practice in London, Amandine has collaborated with art directors, architects, interior and product designers all over Europe. Her photographic work has been published by the likes of Domus, the New York Times, Wallpaper* magazine, Elle Decor Italia and Vogue Brazil.
She has worked as a graphic design lecturer at the London College of Communication, the University of Ravensbourne, the University of Bedfordshire, the University of Hertfordshire (UK) and as a Guest Lecturer at the Académie Libanaise des Beaux-Arts of Beirut (Lebanon). She also develops workshops for both large institutions such as the Victoria & Albert museum and the WWF and for local schools as part of her research.
Semiotics of typography
Togetherness in performance
The fluidity of language
Mediation of the message
Experimental forms of the written word
Body and language
Body as interface
Now a Professor of Photography at the School of Design of Université du Québec à Montréal (UQAM), she is currently working on Spatiotype, programming anthropomorphic performances for drones and exploring possibilities of obtaining ever-changing results from the exact same sequence of actions.
Within the TAO lab, she creates typographic performances exploring togetherness in a post-Covid 19 world, through collaborative remote workshops given in academic contexts, primary and secondary schools, cultural institutions, but also diasporas looking at reconnecting through a punctual creative participatory event. Another side of her research investigates, together with students in Didactics and trainee teachers, playful approaches to learning how to write, based on performance and collective practices.
She is a co-researcher of the Diament chair of research, developing visual languages in the field of mental health.
She was also a co-curator of Écran Total, an exhibition that took place at the Centre de Design (UQAM, Montréal) during the Spring 2021, and featured in the Virtual Italian Pavilion of the Venice Architecture Biennale. Écran Total presented the work of Jean Baudrillard in conversation with pieces by contemporary artists Penelope Umbrico, Mishka Henner + Vaseem Bhatti, Adam Basanta, Xuan Ye and Charlie Doyon in a post-pandemic context, where images and screens have become more integral to our lives than ever.