50 Graphic Design students were asked to take advantage of their critical mass and of the large open-space building of the University of Ravensbourne, which offers a birds-eye view from 4 stories.
The participants slipped into white overalls for uniformity and contrast on the dark floor, and worked in groups, each team art-directing the rest of the small crowd through FaceTime to perform their idea of human typography. Some used the individuals as pixels, others had a go exploring motion blur, while others organised a human chain that could be choreographed to elegantly merge from one letterform to the next.
Gifs courtesy of the University of Ravensbourne